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COCA-COLA MBOX, A SHOP CONCEPT WITHIN SAINSBURY'S, PITCH WITH ALLEN INTERNATIONAL LTD.
The aim was to increase the sale of Coke in Sainsbury’s by creating a concept around product bundles.
The result was MBox, a shop in shop that sells Coca Cola with ready meals and salad for lunch.
The idea is that food is divided vertically by country and the Coke bottles on the horizontal level have the authentic labels (i.e. Thai food and Coke with Thai label)