C.O.N. Helsinki • Tehtaankatu 20 b 35 • 00140 Helsinki • Finland • email: aleksi@con.fi +358 50 365 7328email: tuomas@con.fi +358 50 362 7034
PRINT:
FLORA
TWININGS
NELONEN
KULTAMUNA
PEPSODENT
TV:
PIRKKA
BATTERY
MOBIL1
COCA-COLA
WEB:
CHARACTER
MOBIL1
F-SECURE

ELISA
ID:
ZIRCLE
SELLO
MAAOTTELU
CHARACTER
KLIPPAN
CON

CV:
MOBIL1
FAN SITE FOR LEWIS
CREATED WITH MCCANN

The brief was to create a banner campaign for Mobil1.

Instead of traditional banner advertising, we suggested a campaign around Formula 1 races. Mobil1 is the Vodafone McLaren Mercedes’ Technology Partner,
so it was sensible to link a fan site to Lewis. Kovalainen is the Finnish driver in the team and it would also be easy to adapt a local campaign
in Finland.