C.O.N. Helsinki • Tehtaankatu 20 b 35 • 00140 Helsinki • Finland • email: email@example.com +358 50 365 7328 • email: firstname.lastname@example.org +358 50 362 7034
FAN SITE FOR LEWIS
CREATED WITH MCCANN
The brief was to create a banner campaign for Mobil1.
Instead of traditional banner advertising, we suggested a campaign around Formula 1 races. Mobil1 is the Vodafone McLaren Mercedes’ Technology Partner,
so it was sensible to link a fan site to Lewis. Kovalainen is the Finnish driver in the team and it would also be easy to adapt a local campaign